The Future of The Health Industry - Chinese Medicine's “Treatment of The Future”

2025-02-05

Looking back at the past few decades, with the increase in the level of domestic per capita income, the people's material requirements standards are also constantly iterating and upgrading, the most obvious growth in demand is the health care products market continues to burst into flames. According to the World Health Organization's latest published health food categories, there are four major categories, which have also been made into four iterations of health products by the industry:

The first generation of nutritional supplements: these health products mainly provide nutrients needed by the body, such as protein, royal jelly and vitamins. Although they need to be taken for a long period of time, they do not have a definite effect. Modern people are usually not undernourished but overnourished. These products usually have a simple process and contain a lot of impurities, which are harmful to liver and kidney functions and should not be used regularly.

Second-generation fortified: These health products target the body's lack of nutrients to supplement, but can not prevent the loss of excessive use is harmful to the body. In particular, excessive calcium supplementation for people with poor gallbladder and kidney function is prone to gallstones, kidney stones and urinary stones.

Third-generation functional: these health products have a conditioning and therapeutic effect on a certain organ of the body, such as deep-sea fish oil, chitin and lecithin. They are targeted, but the efficacy of a single, excessive use will produce dependence.

The fourth generation of functional factor type: this is currently a more advanced health care products, with the characteristics of compound collocation, imitation of Chinese medicine, “the king, the subject, the adjuvant, the make” principle. A variety of ingredients work synergistically to achieve better results. The typical representative of this kind of health care products is the compound prescription of food and medicinal products.

From this iteration, it can be clearly seen that the changes in the direction of development of the global health industry are characterized by the following major features: development from supplemental to functional, from localization of the organism to whole-body conditioning, and from a single element to a reasonable combination. Although the domestic industry started late, the development process experienced is roughly similar to the pace of the global market. However, it should be emphasized that the situation in the Chinese market is more complex, with the first to the fourth generation of products competing at the same time. China is the world's largest consumer market, a demographic superpower, and a manufacturing superpower.

In fact, not only in the health industry, but also in any industry, as long as there is a demand in the Chinese market, Chinese companies will step in as if they were springing up. And without exception, Chinese companies end up holding global pricing power and influencing the future direction of the industry.

Now the domestic health industry is also affecting the development of the global health industry, the fourth generation of health care products from the WTO clearly put forward the combination of collocation, integrated conditioning, which is in fact the traditional Chinese medicine, “the king, ministers and envoys,” the preparation. Chinese medicine has been passed down for thousands of years, Chinese medicine, “cure the disease” concept is familiar today “health care”, “big doctor cures the disease” only these five words can break the highest level of medical path. However, the ancient Chinese medicine wants to revitalize, leading the trend of the times is facing a lot of challenges, in a nutshell: the modernization of the application of Chinese medicine requires investment, innovation, but also need to cultivate and accumulate social acceptance.

Traditional Chinese medicine processing is relatively simple and crude, take the herbs back to the decoction, made into a soup to take. Of course, nowadays some Chinese medicines provide decoction services, but it is still the same process, and there is no fundamental innovation. Under the influence of the marketization of health care products, the use of Chinese medicine has also gradually appeared some attempts, such as: medicinal soup (packet), health tea (packet), medicinal sugar pills, medicinal powder, medicinal wine and so on. These various processing methods have indeed greatly increased the market share of Chinese herbal medicines, which is, at some level, conducive to the utilization and development of Chinese medicine.

However, the utilization of Chinese medicine is not only in the country, in Southeast Asian countries, the status of Chinese medicine is not lower than that of Western medicine, such as Singapore, Malaysia, such as the more Chinese areas, but also the study of Chinese medicine in a very important position. Speaking of which, we have to mention the country of Japan, their research on Chinese medicine has never stopped, but also mastered a large number of pharmaceutical research and development patents, they produced the “Han Fang” medicines sell well around the world.