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Plant Extracts: The 'Natural Engine' of the Nutritional Supplement Industry
2025-07-29
As “natural” becomes the keyword in the global nutritional consumer market, plant extracts are reshaping the nutritional supplement industry as core ingredients. From the açai fruit of the Amazon rainforest to the sea buckthorn of the Himalayas, from traditional herbs to functional ingredients, these active ingredients from plants have become an important link between nature and health by virtue of their unique physiological activity and safety.
Q:Core position: Why are Plant Extracts the “natural first choice” for nutritional supplements? What is its irreplaceability?
A:The reason why Plant Extracts have become the core ingredient of nutritional supplements is that they fulfill the deep-seated demand of consumers for “natural health”. Compared with chemically synthesized ingredients, the advantages of Plant Extracts are reflected in: first, higher biocompatibility, such as soybean isoflavones extracted from soybeans, whose molecular structure is similar to human estrogen, easier to be absorbed and utilized, with far fewer side effects than synthetic estrogen substitutes; and second, the synergistic effect of the ingredients, a variety of active ingredients in the plant, such as polyphenols, flavonoids, terpenes, and so on, tend to work together. Irreplaceability is also reflected in cultural identity. In the Asian market, where the culture of traditional Chinese medicine has a profound influence, supplements made from Ganoderma Lucidum (reishi) Extract, Panax ginseng Extract and other extracts are favored because they are in line with the traditional concept of health maintenance.
Q:Foreign trade patterns: What are the new features of Plant Extracts in the trade of nutritional supplement ingredients? What are the preferences of major markets?
A:The global trade of Plant Extracts is showing a trend of “multi-polarization”. China has become the largest exporter by virtue of its rich plant resources and mature extraction technology, with traditional products such as Ginkgo biloba Extract and Panax ginseng Extract occupying a large share of the global market; India is outstanding in the field of Ayurvedic herbal extracts, with its Ashwagandha standardized, Curcumin export volume growth; South American countries have a unique advantage in the Amazon specialty plant extracts such as guarana, acai berry. The demand preferences of different markets differ significantly. The demand characteristics of emerging markets are more localized. The Southeast Asian market prefers plant extracts of the same origin as food and medicine, such as polyphenols extracted from durian shells and xanthones from mangosteen rinds, which are made into supplements that meet local tastes.
Q:New scenarios of cross-border applications: What are the extended applications of plant extracts in fields other than nutritional supplements?
A:In the field of sports nutrition, the application of plant extracts has become more refined. In addition to common energy supplements, there is a gradual increase in the number of plant extract nutritional supplements for sports injury recovery. For example, Echinacea Extract, which has anti-inflammatory and wound-healing promoting effects, has been added to nutritional supplements for post-exercise recovery to help athletes quickly regain fitness. The application of plant extracts is also expanding in formulated foods for special medical purposes. For some people suffering from specific diseases, such as diabetics, nutritional supplements containing specific plant extracts can play an adjunctive therapeutic role.
The field of pet nutritional supplementation has become a new blue ocean for plant extracts. As people pay more attention to the health of pets, the demand for pet nutritional supplements containing plant extracts increases. For example, extracts from rosemary, which has antioxidant and antibacterial properties, can be added to pet food to extend the shelf life of the food, and at the same time be beneficial to the health of pets.
The application of plant extracts in the nutritional supplement industry is both a modern interpretation of traditional wisdom and a vivid practice of science and technology empowering health. The application of plant extracts in the nutritional supplement industry is not only a modern interpretation of traditional wisdom, but also a vivid practice of science and technology empowering health.
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