Health Food Industry Into A New Cycle

Multivitamins, calcium tablets, lutein, fish oil, melatonin ...... A 'post-90s' girl listed to the reporter the health products she takes every day. The efficacy of each product is different, some used to improve immunity, some anti-aging, some can improve sleep.

The reporter recently in Tianjin, China and other places of research that in recent years, more and more young people to join the army of health care, become a new force in the health care market, drive the market expansion. Driven by the aging of the population, the health of young people and other factors, health care industry growth is strong, diversified consumption of new trends also drive the rapid growth of health care segments, the industry has entered a new cycle of innovation and development. Industry analysis, under the main theme of intensifying competition and increasing standardisation in the industry, the competitive advantages of head enterprises will become more obvious in the future.

Health care market ushered in the expansion

With the rise of health economy and value economy, more and more young people have become the main force of health care consumption.2022 The ‘Generation Z Nutritional Consumption Trend Report’, jointly released by Xinhua, BY-HEALTH, and Jingdong Health, shows that young consumers aged 18 to 35 account for 83.7% of the health and wellness consumer population. Kurun data research shows that among the post-90s who buy health care products, it is common to eat 2 to 3 kinds of health care products every day, and more than 70% of them spend more than 200 yuan per month.

Zhang Yongjian, director of the Food and Drug Industry Development and Regulation Research Centre at the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said that one of the spillover effects of the epidemic is that the public is paying more attention to their own health. Some reports show that the number of searches about health food has increased significantly in recent years, which reflects that more consumers are concerned about and want to know about health food.

Consumers around the world are becoming more and more health-conscious, especially the younger generation, who have awakened to their health-consciousness earlier than their parents, and have a strong desire for a more nutritious and healthier lifestyle. The rise of the new generation of consumers, coupled with the transformation of consumer attitudes, has effectively driven the expansion of market demand.